A good first impression can make the difference between a consumer becoming an all-out brand evangelist or giving their loyalty to another company. All it takes is catching a shopper&#;s attention at first glance for them to potentially become a customer for life. But to do this, you need the right custom packaging to stand out online or on store shelves.
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When it comes to custom packaging investments, many of the following reasons on this list will contribute to giving potential customers a good first impression. That way, you can get more new customers and grow your business, all thanks to the right packaging and details.
Shipping your products can cost a lot of money, but many companies are unaware that the right custom packaging can actually help them save money in this part of their budget. Pre-made packaging may be too large for your products, causing you to pay more for shipping empty space. Or, if you pay to store your products before shipping out, you could be losing money by taking up more space than you need in your warehouses.
Your best option is to use custom packaging that perfectly fits and protects your products. With this option, you&#;re only paying for what you need, whether you&#;re shipping products around the world or storing them before a sale.
You want your customers to understand your business based on what you say about it instead of what your competition may be saying. When you use custom packaging, you have the opportunity to include information for your customers that comes directly from the source &#; you.
You can briefly mention your commitment to environmental sustainability, charity work or whatever else is important to your business that you want your customers to know about when interacting with your product.
Chances are that advertising is another one of your company&#;s main expenses. You can use custom packaging as another form of advertisement for customers browsing online stores or walking the aisles of brick-and-mortar retail locations. If they see your custom brand colors and imaging, they&#;ll start to recognize your products. When the time comes to make a purchase, they may think of your product because of the way you used your packaging to advertise your brand and build brand awareness.
You can better align your prices with your products&#; quality in the eyes of consumers with custom packaging. Quality is important to consumers, and striking the right balance between your price point and the quality of your goods is essential. If you&#;re a premium brand, then opt for packaging that invokes premium ideals to attract more customers. You can even position less-than-premium products in a better light with the right packaging.
Custom packaging will give your business the competitive edge it needs to stand out from the competition. Outlined below are some of the most compelling reasons why you need custom packaging for your business.
In the business world, it is imperative that your brand stands out rather than blends in with the competition. As market trends evolve, companies must adapt and learn to differentiate themselves from their competitors. You are setting yourself up for failure if you do not learn how to innovate and improve upon your brand using modern marketing techniques. As a result, finding ways to differentiate your brand from your competitors has become more important than ever.
Many companies focus on traditional marketing initiatives such as and social media but fall short when it comes to their product's branded packaging. You have worked diligently to provide the perfect product for your customers, so why deny them the unboxing experience that they so desire? Especially when investing in custom packaging can help save your company time and money.
1.) Increased Brand Awareness
Branding is a major differentiator between you and your competitors. By having competitive branding that is eye-catching and valuable to your customers, your business can capture a larger market share helping to drive more brand-loyal buyers.
Yet, many businesses fall short when it comes to the customer&#;s unboxing experience. There is true excitement that comes from the reveal of a product from a brand that you know and trust. With a truly unique unboxing experience, you will ensure that your business can provide a superior customer experience which, in return, will allow for the growth of repeat conversions. Additionally, custom packaging will signal to your customers that your business is willing to go above and beyond to ensure that they receive the best possible experience.
2.) Differentiate your brand
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Many businesses put a fair bit of time into creating both a visually appealing and functional product that addresses consumers&#; needs and wants. Why not do this with your packaging as well?
Differentiating your brand is an essential part of any business&#;s marketing strategy. It allows companies to develop unique selling propositions and reveal distinct qualities about their products. In doing this, your brand can gain a competitive advantage and stand out from its competitors.
Custom packaging can help your business gain this competitive edge by increasing the buying appeal of your product by appealing to your consumer&#;s desire for added value and a personalized buying experience.
3.) Showcases Your Brands Values
Sustainability and carbon footprints are hot topics worldwide. Customers are more aware than ever of brands&#; environmental footprints and enjoy shopping with businesses that share similar commitments to the preservation of the environment.
Recycled custom packaging allows you to showcase your brand&#;s efforts to be environmentally conscious through eco-friendly and sustainable custom packaging while also helping to grow your consumer base.
4.) An Unutilized Communication Channel
72% of Americans say the design of a product&#;s packaging influences their decision to purchase from a company. The way your product arrives makes a difference in the eyes of your customers.
Custom packaging is one of the most effective methods of conveying information to customers about your product or business. Product packaging can showcase your unique selling points (USPs), why you are different from your competitors, and how your product will alleviate the wants and or needs of your customers.
Ensuring that your customers will make (or have made) the right decision to purchase your product is the direct role of marketing. So start utilizing the simple and effective marketing channel of custom packaging.
5.) With Pratt, It&#;s Cost Effective
Nearly all businesses wish to boost profits and simultaneously cut costs, and what better way to do this than through custom packaging?
Utilizing Pratt&#;s package customizer will allow you to design packages that fit your requirements and will help to reduce those excess materials your products may not otherwise need. You will no longer have to pay increased shipping costs for oversized boxes. This will allow your business to pass some of that savings on to your customers, possibly leading to increased sales margins.
Additionally, ensuring the safety of your product throughout the order fulfillment process can be a tricky and often costly hassle for many businesses. Damaged and/or broken products can lead to return expenses and an unhappy customer base. As a result, custom-fitted personalized packaging through Pratt will allow you to keep your product safe while minimizing costs from extra materials such as bubble wrap or paper lining.
At Pratt, we are committed to innovative and sustainable ways of delivering custom packaging for your brand. Check out our diverse selection of completely customizable packaging solutions that will help to deliver a superb unboxing experience for your customers.
Contact us to discuss your requirements of Custom Packaging Solution. Our experienced sales team can help you identify the options that best suit your needs.