7th March in Advice
Promotional products, also known as promotional merchandise or simply promo items, are items distributed by a company to promote your brand. They can be given away free as gifts or purchased by customers with a company logo on them. A very common form of advertising in many industries.
Promotional products are a marketing gem. Not only do they get your brand out in the wild, but they can become part of customer's daily life and make great reminders of your company. From pens, mugs and umbrellas to lip balm and lunch boxes, there&#;s always something for every marketing need and budget.
However, it&#;s important to know the pros and cons of promotional products. In this blog, we&#;ll go over all of this and more so you can gain a deeper understanding of promotional products before beginning your next marketing campaign.
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Marketers spend 1.34 billion on promotional merchandise for one reason only &#; they work. Numerous stats confirm this fact as well. Promotional products help consumers remember the company, and a minimum of 50 per cent of consumers use it in their daily lives.
Popular marketing techniques such as social media marketing can cost hundreds of dollars per day. Hiring a digital marketing team to keep it running will take longer. While advertising space costs can quickly get up there, promotional merchandising doesn&#;t. They are inexpensive and will take a fraction of the marketing budget.
A good quality product will leave a good impression on your customers, while a poor quality one will do the opposite. Shoddy products that take no time to break make the customers think that the business will have poor quality products. There are many promotional products online, but the picture doesn&#;t always match the quality.
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No matter how good it is, an ad will capture momentary attention. On the other hand, promotional merchandise is a tangible and useable product like a notebook, pens, or tote bag that your consumers can use and enjoy. For example, promotional notebooks last a long while and have a variety of uses.
If you&#;re ordering thousands of product units, you&#;ll need to put in that big order and pray that the supplier pulls through. That&#;s an inevitable risk you&#;ll have to take. The problems that can arise with suppliers are:
Conventions and trade shows are a great place to network. But there are so many people there, how can you grab attention? Answer: convention swag! You, your employees, and those affiliated can wear the merchandise to show off what your business is all about. You can also hand them out to attendees that will serve as reminders for your business.
Not all promotional products are the same, even in merchandise. They are a wonderful way to get the word out about the company, but some tech products and others like apparel need to be ordered in various models/sizes. Getting a variety can significantly increase your marketing costs.
Save yourself from the headaches from poor promotional merchandise and get the best of what the promotional product industry offers. Check out GoPromote.
GoPromote offers custom promotional items to help other businesses establish their brand and boost sales.
Get the complete process done in one place. We&#;ll also ship your order nationwide! We offer promotional mugs, printed sports bottles, promotional pens sydney, and much more that you can use for business promotions.
Contact us to try our various promotional items, and you won&#;t be disappointed!
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