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Using promotional products is a great strategy when trying to increase your brand recognition. If you are in the business of promotional products, you know the impact they can have on your company. Valuable to both existing and new customers, even the smallest product, such as a branded pen, can be helpful in generating customer loyalty.
Take the giveaways during trade shows, for example. Offering these promotional products is an effective attention-grabbing technique, especially for those who want to create an impression and amplify their brand reach. This is because everyone loves to take home something unique and useful after a day of exploring different brands. Surely, the power of promotional products for branding is second to none and should never be left out of your marketing strategy.
All businesses have the common goal of creating a strong reputation. They want to stand out from their competitors as well as be true to all consumers. The question, &#;How is this done?&#; is often asked. The short answer is promotional product marketing, as these products tend to be kept for long periods of time, reinforcing brand exposure. In fact, 6 out of 10 people keep promotional products for up to two years.
For this reason, promotional products support your brand&#;s reputation and even its growth. This marketing technique enables your company to increase its brand recognition through its clients. The people who use your products become walking advertisements for your company, which is another way to expand your reach. As such, it pays off to customize promotional merchandise that matches the needs of your brand and your audience.
The benefits of branding through promotional products are extensive. Apart from reaching customers and creating impressions, promotional products help in shaping strong customer loyalty and retention by bringing a personality to your brand. Constant exposure to these products makes it much easier for the owner to remember the brand associated with it.
In return, they are more likely to do business with you and it can even instill a sense of reciprocity. This means that giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. After receiving a promotional product, 85% of consumers do business with the company.
Promotional products are cost-effective compared to other popular forms of advertising efforts, especially media, when trying to build your brand. Most branded merchandise uses a word-of-mouth technique to boost cost per impression. Since promotional products are typically passed from one person to the next, your brand reputation will benefit immensely from increased impressions. Consumers hang on to promotional products for an average of 6.6 months.
In addition, you can find promotional products that fit your budget. For instance, if you&#;re looking for something that is useful in offices, custom pens, lanyards and portfolios are great options that come with a reasonable price tag. Custom apparel is another cost-effective means to advertise your brand and expand your audience.
Since there are many options on the market, you need to be thorough with your choices. Find the most suitable pick that highlights your brand while ensuring you stay within your budget.
There are so many options for the items that you can put your name on. From pens and coffee mugs to fidget spinners and PopSockets, the possibilities are endless. Unlike business cards, promotional products can be tailored to your specific target market and allow your business&#;s creativity to shine.
Some of the best ways to get your brand to stand out include using a catchphrase that brings personality to your brand. To keep up with the competition, you should always be on the lookout for the newest fad that you can put your name on. Staying on top of the trends will help keep your audience interested in your products.
Consider lanyards, which have been widely used as promotional items for years. To spruce up your marketing strategy, why not go for an improved version of this product? Instead of the traditional lanyards, try the upgraded ones that come with a holder and a wallet. This unique merchandise helps you attract more attention from the crowd and create lasting impressions among potential customers.
Promotional products are more than just branding tools. They are lead generators. As these items have proven to make a long-lasting impression on existing consumers, increasing the ROI of these items can be easy.
As such, creating promotional product branding is pivotal in improving visibility, solidifying reputation and increasing sales. Take your time in choosing the merchandise that matches your company. Be sure to consider your audience as well as your budget. Once everything is set, promotional products become a key factor in creating a solid customer base and building customer loyalty.
As seen in the infographic, the most common promotional product category is wearables. Drinkware, bags and writing instruments were also very popular choices.
The benefits of promotional products are impressive. Whether it is a free pen, a T-shirt or cell case, promotional products are one of the most efficient methods of raising awareness for a brand and generating leads. It is now a 15 billion dollar industry with companies such as Pfizer, AT&T and GM investing tens of millions of dollars per year.
There is no question when it comes to branding that promotional products are the way to go. If you&#;re going to do it, do it well. Use Inkwell. With a wide range of made-to-order merch for your business, it&#;s much easier to catch the eye of potential clients and improve your visibility. Deliver your message through our high-quality items and grow your brand effectively today.
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Schedule a DemoThere&#;s a reason why promotional gifts are considered one of the first advertising techniques used and why they&#;re still around. If you take a minute to look around your home or office, you will likely see that you own at least one promotional product.
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According to the Advertising Specialties Impressions Study (ASI), promo items are still the most highly viewed form of advertising among consumers. This is true even despite how often consumers view TV or digital advertisements. That&#;s why American businesses alone spend $20 billion each year on promotional products alone.
Items that are considered promotional products are typically free items that have a company&#;s name, logo, and slogan or message on them. Many people think of pens, t-shirts, calendars, or magnets when they think of promotional products. Other items like water bottles, tote bags, notepads or umbrellas are even more examples. However, almost anything you can think of could become a promotional item. The only limit to the possibilities is your imagination.
When used correctly, marketing products can be combined with newer forms of advertising to become even more effective.
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Now, let&#;s dive deeper into why consumers still like promotional products centuries after they were first introduced.
Marketing companies have long used psychologists to understand customers better. The Principle of Reciprocity is an important finding that explains why promotional products work.
People give and others receive. Then, they also give and still others receive. With promotional products, this reciprocity can come in two different forms. The customer themselves might purchase from your company or they may tell their friends and family about the product and your business.
In order to elicit the reciprocity response from consumers, your marketing products should be useful, attractive, enjoyable and relevant.
When you give away free products at events, it provides the recipient with a sense of accomplishment. They feel as though something they have done made them worthy of earning this free product.
Giving away free products also works when it comes to employees. You could give them these promo items at your company&#;s events or parties. They may help the employees feel as though their time at these events was worthwhile. It can also help remind the employees of the good times they had during that event. Every time they use that gift from you, it will foster a greater sense of loyalty to your company.
On average, a promotional product is kept for around five months, garnering an average of about 1,000 impressions per month. However, the more useful the item is, the longer it will be retained and the more impressions it will make. The most useful items are bags, items of clothing and travel mugs.
Looking at your balance sheet and seeing you giving away free items might be alarming at first. However, by the time these marketing products are out of use, they will have given you much more than a 1:1 return on investment.
If you want to gain new customers, you need to make sure they are familiar with your brand and what you offer. The items you give out will help your customers remember you and what you do in the long run. If you choose the right product, the product and your brand will stay with them for a long time. It will serve as a constant reminder of your company.
Other forms of advertising only stay in front of someone&#;s eyes for a few seconds. Useful promo items stay in sight most of the time. A trendy t-shirt will stay in the recipient&#;s closet for years. Plus, every time they wear it, hundreds if not thousands of people see your brand name. A USB stick that goes on their keychain serves as a reminder of your company every time they use it. Think of these items like a years-long commercial.
Every business person is familiar with business cards. You know that these are useful tools for introducing yourself and your business to potential customers. You might be surprised to find out that promotional products do the same thing, but with even better results. Almost three-quarters of people who receive a promotional item are able to remember the name of the company that gave it to them. The same can&#;t always be said for when you give out a business card. When the item contains your information like your logo, slogan, or even contact information, it can be much more useful than a business card.
There is often more to offering a promotional product than simply giving away a product. Other benefits include:
Companies benefit from promotional products the most when they are used as a lead magnet. In this case, you give something to your customers in return for more information about them. Most often, this comes in the form of a mailing list signup. You now have another opportunity to sell them on your business, products, and services.
Promotional products work well as giveaways on social media. Competition style giveaways can be used in exchange for shares on social media or referrals. This is a tactic that many companies are already using. In fact, 91% of Instagram posts with over 1,000 comments are contests.
Promotional products influence not only the recipient, but the people in their networks too. This can give your company the social lift you need to get ahead of your competitors. It can also be an important catalyst for word-of-mouth marketing. Finally, they also encourage product trials, repeat purchases and brand awareness by motivating customers to try more from your company. Even though there are other marketing strategies out there, promotional products don&#;t appear to be going anywhere any time soon.
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