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Creating small duplicates of your artwork and putting them on greeting cards can be utilised as a small gesture of appreciation. In order to stand out from the competition, your work needs to have something unique and captivating that people can't get enough of. Making smaller versions of your artwork, like greeting cards, makes it easier for people to share with others and acts as a fantastic miniature canvas for the artwork you created to be shared with the world.
Since e-cards are now becoming increasingly common, handwritten greeting cards have more sentimentality than they ever before, and looking at the types of cards you want to make is a great place to start. Birthdays and anniversaries are only two of the numerous special occasions that are commemorated.
Knowing your area of expertise is essential as this is where you will thrive, and one of the first stages in creating the perfect greeting card is to put a brush to paper, letting your creative side run wild. Making greeting cards from your artwork is a wonderful way to get your name out there alongside the pieces you create and remember that it's essential to consider your intended audience and the people to whom you're attempting to attract when designing your greeting cards.
When creating the perfect greeting card, there are many key factors to take into consideration. To make an enticing greeting card that people want to buy, you need to decide on the right size for your greeting cards. Most people generally base the sizes of their greeting cards on popular envelope sizes - not only does this make them easier to package and sell, but they’ll also fit standard card rack sizes, making them easier to showcase in stores or at craft stalls.
Using your own existing, original pieces of art would be fantastic as they are uniquely you, and once you've created your ideal designs, you want to make sure that the colour is on point. You may find it necessary to perform a few quick digital touch-ups, such as changing the image's contrast and brightness. With many editing programs, including Photoshop, this is easy to achieve.
Having an extensive collection of greeting cards will help you sell your cards to more people since you have numerous options available, such as different occasion greeting cards. The artwork on the greeting card could remain the same, but by making simple modifications to the wording and making them available for other occasions, you are able to market your greeting cards to attract more customers.
Printing quality is important.
While in the production process, it's important to take care of the quality of your greeting cards by using high-quality printers to produce a greeting card that can be exceptionally marketed. Try to double-check throughout the creative process and take the time to produce prototypes, giving you a better sense of what you could improve.
Fortunately for beginners, it is becoming increasingly common for printers to provide design interfaces that can walk you through the process using their integrated design tools that let you add background colours, text, and resize photos. While this may not be the case at Aura Print, we are proud to offer an amazingly handy template for greeting cards, complete with safe zones to ensure your greeting cards are print-perfect.
This is a great opportunity for you to decide if you want to add additional elements, like lamination or foil accents to your design's finish. A foil finish, for example, will have a striking impression and attract the customer's attention. By including special elements in your work, such as foil, you can help your design stand out and ultimately benefit by selling an amazing card with a higher markup. What's not to love?
Another important factor to consider is the type of paper you want to print your greeting cards on, with numerous options available including ever-popular silk paper, high-quality art stocks, textured paper for a luxurious feel, and kraft paper which is eco-friendly.
Now that you've created the perfect greeting card, consider where you'd like to market your merchandise to the rest of the world! Greeting cards can be sold in a variety of locations, including craft and art fairs, online platforms such as Etsy and even independent high street stores. As a talented artist, It’s an excellent move to start an online business where you can sell your handcrafted cards. Made from your existing artwork, you're guaranteed to stand out from the crowd by bringing something truly unique to the table.
When you're finished, your card will be a work of art. The receiver may even decide to frame and display your artwork, so make sure you sign it!
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