Have you ever heard of wayfinding in hotels? Have you ever seen this Digital Signage system for hotels, also called Hotel Digital Signage, when you were staying at an establishment? In this post, we show you everything you need to know and the best examples of wayfinding.
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What is wayfinding?
Wayfinding is a signaling system that responds to guests&#; needs and guides them when they are not familiar with the location. This method of communication offers greater security, confidence, and comfort, anticipating the needs of hotel guests and avoiding uncertainty and chaos.
Wayfinding in a hotel could be said to consist of a series of maps that facilitate access to all the rooms of an establishment, even the most complex hotels.
They are usually located at the entrances and elevators of the hotel; they can also attract visitors to specific areas, such as the restaurant, bar, or spa, among others.
Here are the main benefits of having a wayfinding system in your hotel.
: it speeds up check-in and room check-out; it also avoids disorientation and stress. Another benefit for customers is that
wayfinding in hotels eliminates queues to request information.
: it reduces the stress of workers, which can reduce staff costs; it also optimizes time and space in hotels.
Function of wayfinding in a hotel
The main function of wayfinding in a hotel is to inform guests of non-familiar areas. For this purpose, the location needs to be studied to find the best way to display the desired information at strategic points. In any case, the system must be clear and simple, showing what is necessary and important and eliminating any element that may be irrelevant.
In the same way, wayfinding is perfect in case of emergency, as it acts as a guidance system and can be key to saving the lives of guests and workers.
Examples
There are many examples of wayfinding in hotels, as many as there are establishments nowadays. Among the most outstanding options, it is important to highlight those that are located at the entrances of hotels or in elevators, indicating the floor where each service offered by the establishment is located or the number of rooms.
On the other hand, the most sophisticated designs include drawings or arrows that indicate the direction in which you have to go to reach your destination. This way, guests do not get lost and only have to follow the signs to meet your needs.
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It is also important to note that, to reach all users, wayfinding in hotels is usually available in several languages, one of them the native language of the country and another one English, at least.
Wayfinding on digital screens
Technology has become society&#;s main ally and an indispensable element in everyday life. Nowadays, almost everyone is guided by digital screens.
One of the advantages of wayfinding in hotels is that you can guarantee the transit of customers, through digital screens, throughout your establishment, being able to reach any space simply by following the indications.
In short, if you want to help your guests to go through your hotel without problems, the best thing to do is to bet on hotel wayfinding.
No one thinks about how to get places anymore. Websites, smartphone tools, and apps have replaced bulky foldout maps and asking for directions. Travelers are no longer stuck wondering where they are, or how to reach their next destination. Instead, the world is at our collective fingertips.
Hotels, resorts, and convention centers are also beginning to see the value in providing this same level of service to visitors. Traditional maps, concierge and reader board print outs are now going digital. The latest wayfinding technology combines automation with personalized messaging to help guide guests from one place to another on property. These solutions help venues make the switch from static information to dynamic details that can update as the day progresses. As a result, properties can provide better guest experiences and more streamlined operations.
Two companies leading the industry in next-gen digital signage solutions are 22Miles and Situm. They help venues produce and display captivating visuals to entertain, inform, and engage guests onsite. Depending on the size of the venue, there are multiple opportunities to impress guests throughout their stay.
Here are four ways to better connect with guests using wayfinding hotel digital signage technology.
An interactive meetings list can help guests find all the necessary information they&#;ll need to plan their day. Consider listing the full event agenda here with corresponding meeting room assignments, directions, and what time breaks are happening.
Once guests locate their meeting room, you can personalize the hallway experience with signage displaying information, meeting details, or even a fun welcome video. You can also help attendees navigate to their next event.
Showcase the entire venue and increase opportunities for upselling by giving visitors access to more information via a lobby kiosk. They can use it to browse services and amenities like the spa, pool, onsite restaurants or bar without disrupting the staff.
For properties catering to business travelers, an app is a great tool. Translate the physical onsite experience to a mobile app to appeal to tech-savvy guests who prefer to navigate from their smartphones.
In the world of personalization and automation, finding engaging ways to interact with guests will give them a memorable experience. Added conveniences of digital meeting or concierge boards allow them to find relevant information to their stay when and where they need it.
To learn more about wayfinding technology or to experience the possibilities of it firsthand, join us at the Amadeus Hospitality Customer Conference. Our partner, 22Miles will provide a comprehensive event experience, and showcase their solutions as part of our sponsor innovation area.
For more information, please visit Wayfinding Sign Systems For Hotels.