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POP displays are strategically positioned retail product displays that are separate from regular aisle shelves, designed to capture shoppers' attention as they navigate through the store. By integrating POP displays into your retail layout, you can create memorable interactions between shoppers and your products, helping your products stand out among competitors.
Using corrugated POP floor displays can be highly beneficial, whether you are trying to bring more attention to an existing product or you have a new offering that you want to really shine a light on in stores.
Understanding the distinctions between POP displays and POS displays can help you make the right decision for your needs.
Our team here at Catalpha is always just a call away should you need help deciding what the best approach is to meet your needs.
We understand that there is no one-size-fits-all solution when it comes to corrugate floor displays and our friendly knowledgeable team can help you to make the right choice so you can continue striving toward your goals.
Selecting and implementing the optimal POP display for your product will allow you to enhance the visibility of your products in the retail environment leading to increased brand recognition, an increase in sales, and ultimately more revenue for your business moving forward.
Corrugate POP (Point of Purchase) displays are promotional displays made from corrugated cardboard that retail business owners strategically place within retail establishments and trade show floors to attract attention and encourage impulse purchases.
These displays are designed to showcase products, create brand awareness, and increase sales when they are well-designed and used correctly.
Corrugate POP displays are typically placed at strategic locations in a retail store, such as near checkout counters, end caps (either end of aisles), or in high-traffic areas to maximize their visibility.
They are made from corrugated cardboard, which is lightweight, affordable, and easily customizable. The displays can be printed with eye-catching graphics, colors, and logos, in whatever style aligns with your branding to create an attractive visual appeal and enhance the overall shopping experience.
One key reason why corrugated POP displays are effective in retail spaces is their ability to influence consumer buying behavior.
Studies have shown these displays significantly impact consumers' decision-making process and drive impulse purchases. The attractive design, prominent branding, and strategic placement of these displays have been proven time and time again to capture shoppers' attention, create product awareness, and stimulate a desire to buy.
Additionally, POP displays allow for effective product merchandising by showcasing specific items, offering seasonal and other limited-time promotions, and highlighting new products, thereby boosting sales and increasing product visibility.
The terms "POP display" and "POS display" are often used interchangeably, but they may have slightly different meanings depending on the context. In general, both refer to product and packaging displays used to attract customers' attention and promote products or brands.
As opposed to POP which we covered above, POS displays are placed specifically at the point of sale, such as the checkout counter, to target customers who are already in the process of making a purchase and to capitalize on their buying moods and intent. These displays come in sizes smaller than floor displays, allowing for limited space in and around checkout lanes.
POP corrugated displays offer several advantages for retailers. They are cost-effective compared to other types of displays, such as metal or plastic displays and are easily replaced, modified, or updated as needed.
They are also lightweight and easy to assemble, making them convenient for transportation and setup in stores. What&#;s more, corrugate floor displays are eco-friendly as they are made from recyclable materials, aligning with retailers' sustainability initiatives.
From a customer's perspective, point-of-purchase displays offer several benefits. First, they help to declutter the retail aisle and draw attention to your product, avoiding the feeling of visual overload that can occur when shoppers are faced with too many options on one section of shelves.
By spotlighting your product in a separate, visually appealing manner, POP displays help customers quickly identify your brand and product, making it easier for them to make a purchase decision while they examine the packaging and information presented on it.
Secondly, POP displays provide more facings or product placements compared to regular shelving. This increased visibility increases the likelihood that a shopper will choose your product over a competitor's, as it stands out and becomes more accessible. The prominence of your product on a POP display may create a sense of urgency, prompting customers to consider your product as a top choice due to the fact it's being highlighted for a "limited promotion."
There are several different types of corrugated POP (Point of Purchase) displays, each designed to serve specific purposes and cater to different retail layouts. Let&#;s take a closer look at just some of the common types of corrugated POP displays and possible use cases.
Floor Displays
These are standalone displays that are placed on the store floor and are easily positioned in high-traffic areas. Their sizes vary, but they trend larger in size and hold a significant amount of product. Floor displays are ideal for showcasing new products, seasonal promotions, or special offers that require a prominent presence in the store.
Counter Displays
These displays are designed to sit on store counters or checkout lane counters, providing an opportunity for last-minute impulse purchases.
Counter displays are smaller in size, allowing for placement in lanes with limited space, and are suitable for displaying small items like candy, gum, or small accessories.
They are strategically placed near the point of sale to capture customers' attention as they are checking out at registers.
Pallet Display
These are made from corrugated cardboard pallets and are typically used in large retail settings, like supermarkets and bulk warehouses, or big-box stores.
Pallet displays are often used for heavy products, such as beverages, pet food, or household supplies.
They are durable and hold a significant amount of weight, making them ideal for high-volume sales. Maneuverability is somewhat limited due to their size and weight, so repositioning may require the use of hand trucks or forklifts operated by retail employees.
End Cap Displays
These displays are positioned at the end of store aisles and are used to showcase featured products or promotions. End cap displays are effective in drawing attention to specific products and creating a sense of urgency to purchase. They are commonly used to highlight new products, seasonal items, or limited-time offers. The overflow volume of specific products may also find its way to end caps as a way to make use of extra physical space while clearing out the extra product via discounts.
Sidekick Displays
These displays are attached to the sides of store shelves, creating additional product visibility without taking up much floor space. Sidekick displays are ideal for small or narrow retail aisles where floor space may be limited. They are often used for displaying smaller items or for cross-promoting related products.
Dump Bins
These displays are open containers used to hold loose or bulk items, such as discounted or clearance merchandise. Dump bins are often used to create a sense of bargain-hunting for customers, and they are often strategically placed in high-traffic areas to attract attention and drive impulse buys. Often in these bins, you'll see a variety of brands and products in no way related to one another.
Permanent VS Temporary
Just as they sound, Permanent displays are built to last. They are usually in store an extended amount of time and designed to be restocked as the product is shopped down. They are also sent to the store assembled since they are built in a way stores won't be to assemble. Temporary displays are usually made of corrugate and meant to have a short in store life. They can be shipped to the store flat and are simple to assemble on site.
The type of corrugated POP display to use depends on specific factors, such as the type of product displayed, store layout and available space, and promotional objectives. Retailers need to carefully consider their specific goals to select the most appropriate type of display for their merchandising strategy. Get in touch with our team at Catalpha for more guidance in selecting the right type of floor display to meet your specific needs.
An effective corrugated floor display should have clear branding, eye-catching graphics, structural integrity, engaging visuals, a strong call to action, and consideration for the retail environment.
Clear Branding: Use consistent brand colors, fonts, and imagery to create a cohesive look that reinforces your brand identity.
Graphics: Use high-quality graphics and images that are visually appealing and capture attention from a distance.
Structural Integrity: Floor displays should be structurally sound and durable to withstand foot traffic and potential impacts. Ensure that the design is sturdy and can hold the weight of the products without collapsing.
Call to Action: Include a clear and compelling call to action (CTA) that prompts customers to interact/buy, such as "Buy Now," "Limited Time Offer," or "Try Me." Position the CTA prominently and use attention-grabbing design elements to encourage customer engagement.
Retail Layout Considerations: Consider the available floor space, traffic flow, and placement location to ensure the display is optimized for this specific retail setting and catches the attention of passersby.
Selecting the right materials for your corrugate POP (Point of Purchase) display is crucial to ensure its effectiveness and durability. Below is a small list of considerations to help you choose the appropriate materials for your corrugate POP display.
Board Grade
Corrugated boards are offered in several grade classifications, which determine strength and durability. For POP displays, choose a board grade that will withstand product weight and the rigors of transportation and assembly. E-flute or B-flute corrugate boards are often used for POP displays, as they provide a good balance between strength and printability.
Printing Considerations
Consider the printing capabilities of the corrugate material you're selecting. Boards may be printed using digital, flexographic, or lithographic printing methods. The printing capabilities of the material may affect the quality, resolution, and color vibrancy of the graphics on your POP display. Choose a material that can provide the desired printing results for your design.
Coatings and Laminates
Coatings or laminates enhance the appearance and durability of corrugated displays. A glossy or matte finish adds a premium look to the display, while a water-resistant or UV-resistant coating protects it from moisture or fading from sunlight.
Consider the desired aesthetics and physical installation requirements of your POP display when selecting materials with coatings or laminates.
Structural Elements, Safety Considerations
Depending on the design and structural requirements of your POP display, you may need additional materials like plastic clips, metal brackets, or adhesives to reinforce certain areas or add structural stability.
Measuring the success of a corrugate POP display campaign is crucial to understand its effectiveness and making decisions on future campaigns. Below are some key metrics to measure floor product display effectiveness.
Foot Traffic Conversion Rate
Measure the foot traffic or customer visits to the POP display location. Determine the conversion rate or the percentage of customers who made a purchase after interacting with the display.
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Sales Impact
Compare sales data before and after the campaign to determine the net increase/decrease in sales during the period. Analyze sales data of promoted products or featured items in the POP display to understand their performance and contribution to overall sales.
Return on Investment (ROI)
Compare the costs associated with the design, production, installation, and maintenance of the display with the increase in sales or other metrics.
Customer Feedback
Collect shopper feedback to understand their perception, preferences, and opinion about the display. Feedback collection methods include surveys, focus groups, or direct feedback via or in-person discussion.
Comparative Analysis
Conduct a comparative analysis with similar campaigns or benchmark data. Compare the results with industry standards, past in-house campaigns, or competitor campaigns to gain insights about relative success and identify areas for improvement.
Some Stats And Figures You Should Be Aware Of
If you are still doubtful as to the impact that corrugated floor POP displays can have, take a look at some of the statistics below:
As a leading POP corrugated floor display supplier, here at Catalpha, we understand the importance of creating displays that capture customer attention, promote products, and drive sales in retail and e-commerce environments.
Our team of experienced designers and engineers works closely with our clients to select the right materials, design eye-catching displays and packaging, and measure their success.
Measuring the success of your packaging and floor displays should be an integral part of your display campaign. Knowing your sales objectives will help us create effective displays that fit your product, your goals and your budget.
We pride ourselves in delivering safe, effective displays that drive sales, enhance brand visibility, and engage customers in retail environments.
Get in touch with our team at Catalphs today to learn more about our POP corrugated floor displays for stores and trade shows and how we can help your brand succeed in the competitive retail and e-commerce landscapes.
Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we&#;ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays.
Let&#;s discover:
What Is a Point of Sales (POS) Display?
A point-of-sale display, commonly known as a POS display, is a specialized type of sales promotion strategically positioned near or on a checkout counter (referred to as the "point of sale"). Its primary purpose is to capture the attention of customers towards specific products, which could be newly introduced items or those available at a special discounted rate.
Additionally, POS displays are utilized to highlight and promote special events such as seasonal or holiday sales. Various types of POS displays include free-standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners.
Types of Point of Sale Displays
Displays on the counter
These compact and petite displays are situated on the counter where customers complete their purchases. Typically, they showcase products meant for impulse buys, including items like candy, gum, magazines, or accessories.
Displays on the floor
These expansive and attention-grabbing displays are positioned on the store floor, frequently near the entrance or at the end of an aisle. They highlight seasonal products, new arrivals, best-sellers, or promotional items. Additionally, these displays may incorporate interactive features like touchscreens, QR codes, or product samples.
The use of lightboxes
These luminous displays utilize LED lights to generate a vibrant and colorful effect. They can be employed to showcase images, logos, slogans, or messages that captivate the attention and interest of your customers.
Free Standing Display Units
A Free Standing Display Unit (FSDU) is a standalone promotional fixture designed to showcase products in a retail environment. These units are often strategically placed to attract customer attention and drive sales by effectively displaying merchandise. FSDUs are versatile and can be customized in terms of size, shape, and branding to align with specific marketing goals. They are commonly used to highlight new products, promote special offers, or enhance brand visibility in high-traffic areas of retail spaces.
PDQ Display
A PDQ (Pretty Darn Quick or Product Display Quickly) Display is a compact and ready-to-assemble retail display unit designed for efficient product presentation and quick deployment. PDQ displays are often placed near checkout counters or in high-traffic areas to encourage last-minute purchases and impulse buying. These displays are known for their ease of setup and are pre-packed with products, making them a convenient solution for retailers looking to promote specific items or capitalize on seasonal trends.
Gravity Feed Display
A Gravity Feed Display is a retail merchandising fixture designed to optimize product visibility and accessibility. This display system relies on the force of gravity to automatically feed products forward as items are taken from the front, ensuring a consistently stocked and organized appearance. Typically used in supermarkets, convenience stores, and retail environments, gravity feed displays are popular for items such as snacks, beverages, and other packaged goods.
Why do you need a point-of-sale display?
A Point-of-Sale (POS) display serves several important purposes in a retail environment:
memorable shopping experience
. By integrating branding elements into the display design, retailers can enhance their overall brand presence and leave a lasting impression on customers.holiday-themed products
or tying into a special occasion, POS displays allow for flexible and timely marketing.Product on the point of sale display - examples
Point-of-sale displays can feature a wide range of products, and the choice often depends on the retailer's goals, the nature of the products, and the current marketing strategy. Here are some examples of products commonly found on point-of-sale displays:
Candy and Snacks: Small, impulse-buy items like chocolates, candies, and snack-sized packages are frequently placed near the checkout to tempt customers with a last-minute treat.
Magazines and Impulse Purchases: Magazines, gum, mints, and small novelties are often strategically positioned for customers to grab on a whim while waiting in line.
Travel-Sized Toiletries: In drugstores or supermarkets, travel-sized toiletries such as shampoo, toothpaste, and hand sanitizer may be featured on point-of-sale displays for customers looking for convenient travel options.
Seasonal Items: Depending on the time of year, retailers may use POS displays to showcase seasonal products. For example, sunscreen in the summer, umbrellas in the rainy season, or holiday-themed items during festive periods.
Gift Cards: Point-of-sale displays are an ideal location for promoting gift cards, encouraging customers to pick up a gift card as they complete their purchase.
Tech Accessories: Small electronic accessories like charging cables, headphones, or smartphone stands might be featured on POS displays near electronics or gadget sections.
Beauty and Skincare Minis: Cosmetic stores often use POS displays to showcase mini-sized versions of popular beauty and skincare products, encouraging customers to try new items or buy travel-sized versions.
Batteries and Chargers: Near the checkout of electronics or home improvement stores, you might find point-of-sale displays featuring batteries, chargers, and other electronic accessories.
Small Toys and Games: Retailers catering to families often use POS displays to showcase small toys, games, or puzzles, targeting parents looking for quick entertainment for their children.
Things you need to remember when you are creating a point-of-sale display
Take a Chance
Innovative Design: Experiment with creative and innovative design elements that stand out from the competition. This might include unique shapes, interactive features, or unconventional materials.
Bold Colors and Typography: Take a chance with bold and attention-grabbing colors. Use eye-catching typography to convey a sense of excitement and urgency.
Showcase the Benefits of Products
Clear Messaging: Clearly communicate the key benefits of your products. Focus on how they meet the needs or solve the problems of your target audience.
Visual Demonstrations: If applicable, incorporate visual demonstrations or graphics that highlight product features and usage. Help customers visualize how the product will enhance their lives.
Make It Your Own
Brand Personality: Infuse the display with your brand's personality. Ensure that the design, messaging, and overall aesthetic align with your brand identity.
Customization: Tailor the display to reflect the unique qualities of your products. Consider customizing the display based on the specific characteristics that set your brand apart.
Engage the Senses
Interactive Elements: Integrate interactive elements that encourage customers to engage with the display physically or emotionally. This could include touch-and-feel components or interactive screens providing additional product information.
Sensory Appeal: Consider how the display appeals to multiple senses. For instance, use scents, textures, or sounds that enhance the overall experience.
Tell a Story
Narrative Elements: Craft a narrative around your products that resonates with customers. Use storytelling to create an emotional connection and convey the value of your offerings.
Sequential Presentation: Arrange products in a way that tells a story or guides customers through a logical sequence, showcasing complementary items or a product's evolution.
Customer Involvement
User-generated Content: Incorporate user-generated content, such as customer testimonials or reviews, to build trust and authenticity.
Interactive Displays: Create displays that encourage customers to participate actively, fostering a sense of involvement and personal connection.
Robotic POS Display
POS displays have been a retail mainstay for decades. In the s, the emergence of retail chains saw various campaigns featured on cardboard POS displays. However, when eCommerce arrived, brick-and-mortar stores didn't significantly evolve.
Recognizing the continuous evolution of technology designed to assist us, physical stores are now placing more emphasis on innovation. Today, robots within stores are not just a sci-fi concept; they are utilized for customer support and stocking. Imagine a robot directly boosting sales, not just indirectly aiding with stocking.
A robotic point-of-purchase display that is not a mere fantasy for forward-thinking retail chains. Enter Tokinomo Shelfobot and Visibubble, robotic POS displays for brand activations in grocery stores. By seamlessly integrating light, motion, and sound technologies, Tokinomo offers much more than a regular POP display.
Tokinomo represents the future of POS displays, as it:
The best part? Managing these futuristic displays is convenient and flexible through our cloud-based platform, accessible online from any device. Setting up a campaign is swift, requiring just a few minutes once the device is in place in the store, holding the product.
On the cloud-based platform, you can upload audio files for Tokinomo Shelfobot to use in presenting your product. Additionally, you can make the product move or dance in various ways, adjusting the lighting to fit your campaign.
Consider customer engagement: Are your shoppers captivated by regular point-of-purchase advertising? Over 70 percent of purchase decisions are made in-store due to visual and emotional stimuli. Regular displays may be overlooked, but a robotic POS display like Tokinomo Shelfobot or Visibubble is hard to ignore!
Customers don't just walk past Tokinomo; they stop, stare, interact, take photos, and share their experiences. Why? Because Tokinomo does what other POP displays can't: it interacts with customers, keeping them engaged.
Crucially, Tokinomo addresses a key limitation of regular POS displays by offering real-time data. This allows you to monitor your in-store marketing campaign and make adjustments on the fly, a capability lacking in traditional displays.
In comparing regular POS displays to Tokinomo:
Tokinomo Shelfobot, as a robotic POP display, presents a paradigm shift from old-school methods. Choosing innovation with Tokinomo provides retailers and brands with a competitive edge, delivering a unique and memorable shopping experience for customers.
Unlike traditional displays, Tokinomo offers multiple promotion options, allowing for scenario creation, real-time monitoring, and daily campaign adjustments. Innovative, easy to set up, and effective at converting customers, Tokinomo represents the present and future of POP displays.
POS vs. POP - which is better
While both POP and POS displays play roles in product promotion and revenue generation, there are distinct differences between them:
POS Displays Are Exclusive to the Register Area
Consider POS displays as a more focused variant of POP displays. POP displays encompass general product showcases throughout the store, while POS displays are confined to specific locations&#;typically where customers finalize their purchases. In most retail settings, this is the checkout counter or cash register. POS locations can also extend to digital checkout pages for online retail.
POS Displays Feature Smaller Quantities
Unlike POP displays, which often occupy shelves or floor space, POS displays tend to be more compact, housing individual packaged items. Think of items like pre-packaged candies, energy bars, or small seasonal products. At this point, shoppers have concluded their browsing and are ready to make a purchase. Consequently, a point-of-sale product display becomes a valuable opportunity to drive last-minute impulse sales through attractively designed displays and strategically placed products.
In contrast, POP displays are generally larger and can accommodate multiple items. They are well-suited for promoting multi-packaged items, such as cases of soda.
Distinct Purposes
POP Displays Educate and Convince: POP displays aim to inform customers and persuade them to make a purchase. They provide sufficient space to include a brand's mission, product benefits, or company narrative. POP displays may feature eye-catching graphics and custom shapes. For example, a grocery store might showcase a vibrant endcap display promoting a new or seasonal product.
Customers are encouraged to interact with POP displays, read the displayed text, examine the product closely, and decide if it meets their needs. POP displays excel at spreading brand awareness and promoting new products or sales.
POS Displays Urge Impulse Buys: In contrast, POS displays are designed to prompt impulse purchases. They appeal to a customer's immediate mood or desire for something enjoyable. Customers often don't plan to buy items near the register, but if a product catches their eye, appears to fulfill a need like hunger or thirst, and is reasonably priced, they are likely to make a purchase.
The choice between POP (Point of Purchase) displays and POS (Point of Sale) displays depends on your specific marketing goals, the nature of your products, and the shopping environment. Each type serves a different purpose in the retail strategy, and the effectiveness of one over the other can vary based on the context.
In many cases, a balanced approach that integrates both POP and POS displays strategically within the store can be the most effective. It's essential to align your display strategy with your overall marketing objectives and the preferences and behaviors of your target audience.
Using POS displays for in-store marketing
POS (Point of Sale) displays emerge as powerful tools for driving last-minute impulse purchases and enhancing the overall shopping experience. Positioned strategically at checkout counters these displays cater to customers on the brink of completing their purchase. Unlike their broader counterparts, POP displays, POS displays focus on compact, single-packaged items, leveraging the immediate buying impulse of shoppers.
Their ability to captivate customers in high-traffic areas, coupled with real-time data insights and customization options, positions them as a dynamic and effective solution for brands seeking to boost sales and engage customers at the critical point of purchase. As technology continues to advance, the integration of innovative POS displays, such as Tokinomo, underscores the evolution of these tools into indispensable components of modern retail marketing.
Are you interested in learning more about POS floor display stands? Contact us today to secure an expert consultation!
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